B2i Digital Named Marketing Partner for 38th Annual ROTH Conference, Expanding Issuer Visibility and Investor Engagement

B2i Digital's role as Marketing Partner for the 38th Annual ROTH Conference enhances issuer visibility through its Marketing to Meetings platform, connecting growth companies with a network of 1.4 million market participants before, during, and after the event.

Chicago Metrowire Staff
Business
B2i Digital Named Marketing Partner for 38th Annual ROTH Conference, Expanding Issuer Visibility and Investor Engagement

B2i Digital, Inc. has been selected as the Marketing Partner for the 38th Annual ROTH Conference, hosted by ROTH Capital Partners. The invitation-only conference, scheduled for March 22–24, 2026, at The Ritz-Carlton Laguna Niguel in Dana Point, California, is expected to bring together executive teams from approximately 500 public and private growth companies along with institutional investors and other capital markets participants. This partnership underscores B2i Digital's role as a capital markets matchmaker, bridging companies with investors through digital marketing and targeted introductions.

The 38th Annual ROTH Conference combines one-on-one and small-group meetings with company presentations, analyst-selected fireside chats, industry keynotes, and panels. The three-day program begins Sunday with athletic charity events supporting the Challenged Athletes Foundation, followed by two full days of meetings and presentations. This year’s agenda also features ROTH Consumer Private Company Day and the inaugural Engineering & Consulting Day. Attendees will have access to networking and entertainment throughout the program, with meetings and events held against the backdrop of the Southern California coastline at The Ritz-Carlton Laguna Niguel.

“B2i Digital is the Capital Markets Matchmaker, connecting companies with investors through digital marketing, investor conferences, and direct introductions to institutional and active growth-oriented investors,” said David Shapiro, CEO of B2i Digital. “ROTH’s annual conference is a cornerstone of the small-cap calendar. By combining ROTH’s in-person meetings with our audience of more than 1.4 million market participants, curated outreach, and targeted investor introductions, we help issuers extend the reach of their story and convert marketing into real meetings.”

As Marketing Partner, B2i Digital will deploy its Featured Conference program and proprietary distribution infrastructure to support participating companies leading into the event and throughout the conference cycle. This includes high-visibility digital placement, targeted investor outreach, conference-specific company profiles, and post-event follow-up designed to sustain engagement beyond Dana Point. B2i Digital’s approach focuses on creating a direct path from Marketing to Meetings™, aligning digital campaigns and investor introductions with in-person conference access to support more productive discussions on-site and ongoing dialogue after the event concludes.

More information on the 38th Annual ROTH Conference is available at https://b2idigital.com/38th-annual-roth-conference and on Meetmax at https://www.meetmax.com/sched/event_127123/conference_home.html. The conference is by invitation only, and registration is subject to approval by ROTH Capital Partners.

This partnership is significant because it highlights the growing importance of digital marketing in the conference circuit, particularly for small-cap companies seeking to maximize their exposure to institutional investors. By leveraging B2i Digital’s platform, issuers can extend the reach of their corporate narratives well beyond the physical event, potentially leading to more efficient capital formation. For investors, the collaboration ensures that they have access to curated, relevant company profiles before and after the conference, enhancing their ability to conduct due diligence and engage with management teams.

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