Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an always-on revenue coach that integrates with Anthropic Claude, Microsoft Copilot, OpenAI's ChatGPT, and Salesforce Agentforce. The tool connects live Salesforce and Altify data to these AI platforms, applying over 30 years of sales methodology to help sellers think and execute at every stage of every deal.
The launch comes amid concerning trends in enterprise sales performance. According to Gartner, despite record investment in AI and sales technology, 72% of sales organizations are not seeing improved outcomes, even though AI tools save sellers an average of 4.8 hours per week. Furthermore, sellers are 3.7 times more likely to meet quota when they effectively partner with AI. However, most AI tools lack access to deal context, relationship maps, or selling frameworks essential for enterprise sales. Patrick Morrissey, CEO of Altify, explains, "The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal."
MaxAI functions by connecting the revenue context built through Altify's relationship maps, insight maps, and opportunity maps—covering people, problems, and potential—to the AI tools sellers already use. It reads the current state of deals and accounts, analyzes data for signals, gaps, and risks based on each company's unique sales process, and recommends next steps, writing nothing back until the seller approves. This ensures responses are grounded in real methodology, real account data, and real strategic context, not generic AI output. There is no new login, no new platform, and no disruption to existing workflows.
Built natively on Salesforce's platform, MaxAI works with Agentforce, Slack, and Data360, leveraging Salesforce's trust layer for security and data protection. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other applications before applying a strategic coaching layer. This extends the Altify solutions customers already use for relationship strategy, opportunity management, and account planning, providing precision data and coaching at the point of need.
MaxAI is available now. For more information, visit altify.com/maxai. Sales and operations leaders can also learn how Altify improves execution and revenue performance by watching discussions at altify.com or meeting the team at Dreamforce to see MaxAI in action.
