ALSO, Europe's largest technology provider for the ICT industry, announced a strategic initiative to accelerate the adoption of agentic AI across the continent. With AI spending in Europe projected to reach USD 144 billion by 2028, according to IDC, ALSO is positioning itself as a trusted AI marketplace for the European channel. The company is launching its AI Elite Partner Program this summer, aimed at equipping more than 140,000 resellers across over 30 countries with the capabilities to turn AI demand into practical customer solutions.
The program builds on ALSO's existing AI marketplace, which offers a curated catalog of agentic AI building blocks from leading vendors. This catalog includes proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity solutions, vertical AI applications, and partner enablement, all integrated into a scalable recurring-revenue platform. ALSO has already delivered more than 1,000 training sessions and trained over 30,000 participants. Full platform functionality is scheduled to go live by August 2026.
As businesses transition from experimenting with AI to deploying AI agents that act within business processes, four critical questions emerge: execution quality and governance, cost control, data access policies, and deployment models (local vs. cloud). ALSO's approach helps partners answer these questions by enabling tailored solutions. Sensitive and routine tasks can run locally on the customer's device or infrastructure, while tasks requiring external AI can be routed to the cloud. This balance helps protect confidential data, manage costs, and deploy AI agents with appropriate performance, security, and control.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), commented: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
ALSO's ecosystem includes a total potential of more than 140,000 resellers, offering hardware, software, and IT services from more than 800 vendors in over 1,680 product categories. The company's business activities span Supply, Solutions, and Service divisions, with the Service division focusing on subscription-based cloud offerings and digital platforms for IoT, cybersecurity, virtualization, and AI. For more information, visit https://also.com.
The launch of the AI Elite Partner Program marks a significant step in ALSO's strategy to help partners capture the growing AI opportunity. By combining proven AI solutions, training, and a scalable platform, ALSO aims to enable resellers to address the critical questions surrounding agentic AI deployment and drive real business outcomes for their customers.
