The Alamo will celebrate the grand opening of the Alamo Promenade on Friday, November 21, at 11 a.m. on Plaza de Valero, the public greenspace in front of the historic Menger Hotel. The event, called "Happy Trails," will feature speakers including Texas Lieutenant Governor Dan Patrick and Alamo Trust, Inc., President and CEO Hope Andrade, who will cut the ribbon on what the organization calls a new chapter in the Alamo's 300-year history.
The Alamo Promenade transforms a traditional street into a pedestrian-friendly walkway, creating a welcoming sense of arrival from Commerce Street onto the historic site. Statues honoring key historical figures will line the walkway, leading visitors toward the nearby Briscoe Western Art Museum. This connection between two cultural destinations is intended to strengthen the bridge between Texas heritage and the future of San Antonio and the state as a whole, according to the Alamo Trust, Inc.
The grand opening also marks the culmination of the Alamo Statewide Stampede, a fundraising challenge issued earlier this year that encouraged all Texans to preserve Texas history by giving back to the Alamo. The winning counties of the challenge will be announced during the event, with the competition judged on a per capita basis so that even the smallest county could win.
The Alamo Promenade project has been supported by The Building Texas Show, a statewide platform dedicated to telling the stories of Texas communities. The organization celebrates how the Promenade strengthens the connection between Texas heritage and the future, exemplifying ongoing work to honor the past while shaping a more connected, vibrant, and forward-looking Texas.
The Alamo, operated by Alamo Trust, Inc., a 501(c)(3) nonprofit organization, is located in the heart of San Antonio and stands as the Shrine of Texas Liberty. More than 1.6 million visitors travel to the site each year, making it the most visited destination in Texas. The Alamo's 300-year history is world-renowned and represents the core of Texas' identity today. In 1960, the Alamo was designated a United States National Historic Landmark, and in 2015, it became part of the Lone Star State's only UNESCO World Heritage Site. Visitors can witness living history, experience authentic artifacts, and explore an iconic landmark that shaped the country. For more information, visit theAlamo.org.
