A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced a five-year strategic agreement valued at approximately $50 million with Carrefour Israel to deploy 4,000 smart carts across its store network. The rollout, beginning in the third quarter of 2026, includes full delivery of hardware, software, infrastructure and support, while granting A2Z exclusive retail media and data monetization rights across the platform.
The deal positions A2Z to capture recurring revenue from the fast-growing global retail media and data markets, which are projected to reach significant milestones in the coming years. By integrating AI-powered smart carts, Carrefour Israel aims to enhance the shopping experience with personalized engagement and real-time data insights. The smart carts transform everyday shopping carts into connected commerce platforms, enabling retailers to increase revenue, optimize store operations, and mitigate loss at scale.
According to the press release, the partnership extends beyond hardware deployment: A2Z will leverage its Cust2Mate platform to deliver targeted retail media and shopper engagement at the point of purchase. The company’s modular technology provides actionable, real-time data on in-store shopper behavior, offering full visibility into decision-making processes. This data monetization aspect is expected to drive additional revenue streams for A2Z while providing Carrefour with valuable consumer insights.
The agreement underscores the growing adoption of smart cart technology in the retail sector, as traditional brick-and-mortar stores seek to compete with e-commerce by offering personalized, seamless experiences. A2Z’s exclusive rights to retail media and data within the platform could set a precedent for similar partnerships globally. The company’s solution is designed to help retailers and brands grow revenue through targeted advertising and real-time engagement at the moment purchase decisions are made.
For more information on the agreement, visit the full press release at https://ibn.fm/mwZk7. Additional details about A2Z Cust2Mate Solutions Corp. and its subsidiary Cust2Mate Ltd. can be found at www.cust2mate.com.
This announcement highlights the increasing convergence of retail technology, data analytics, and advertising, as retailers seek innovative ways to engage shoppers and optimize operations. The $50 million deal with Carrefour Israel represents one of the largest smart cart deployments to date, signaling confidence in A2Z’s technology and business model. As the rollout progresses, industry observers will watch for impacts on customer satisfaction, operational efficiency, and revenue growth.
